Corporate Identity: Identifying Dominant Elements in CI Models

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

The Corporate Secret Identity

Dividends and Dominant Corporate Shareholders

It is widely held that for tax reasons corporate shareholders are the only shareholders that prefer dividends to capital gains. This has led to clientele models where corporate blockholders migrate to firms paying dividends and use their voting power to increase dividends in these firms. We use panel data and trades of large blocks of stock to investigate these propositions. Although one-third ...

Emerging Models for Corporate Welfare and HR Management in the Service-dominant Logic

A large body of research highlights the key-role of human resources in the new service economy. The service-dominant logic considers them as operant resources in value co-creation. Internal marketing policies, total rewards strategies and corporate welfare initiatives underline the importance of getting employees motivated, engaged, and satisfied. By combining HRM, IT and service systems issues...

A Comparative Study of New Identity Models in Western Asia

Current developments in western Asia suggest three new identity models have started to form and compete. Main inquiry of this article is to know what relation is there between these models. Hypothesis of the article proposes that through reproduction of the identity in an evolving process, each one of these identities has undertaken a role based on their historical identity and in a social grou...